Brand guidelines · v0.1 · Sep 2026
aesa.in brand
The identity system for aesa.in — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “a” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#24507ARGB 36, 80, 122#163553RGB 22, 53, 83#E2A534RGB 226, 165, 52#16202BRGB 22, 32, 43#EEF1F4RGB 238, 241, 244Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxTrusted help at home.H2 · 36pxTrusted help at home.H3 · 24pxTrusted help at home.Body · 17pxTrusted help at home.Caption · 13pxTrusted help at home.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@aesa.in
www.aesa.in
Founding Team
aesa.in
hello@aesa.in · www.aesa.in
www.aesa.in
Explorations
Alternative wordmark directions considered for aesa.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.